Constellation Network and FourSquare have teamed up to improve Customer Data for Businesses and more Rewards for Miners.

Foursquare Visits and Constellation’s Dor Traffic Miner offer quality optimization opportunities and data-driven insights.

In a new partnership, Constellation Network will be teaming up with Foursquare. This is to provide better insights into restaurant and retail business traffic trends.

“We’re thrilled to partner with Constellation,” said Stu Kendall, Director of Product Marketing at Foursquare. “Data privacy is one of our top priorities so it’s extremely important that all of our partners share those same values. They’ve built a great product that clearly serves a need in the market — all while maintaining the highest level of data security for their constituents.”

Central to its partnership with Foursquare is Constellation’s Dor Traffic Miner (DTM), a battery-operated device that you place in a doorway to count anonymous foot traffic data. Along with the high-quality data collected by Foursquare Visits — a location-data solution for understanding target audiences, traffic patterns, competing markets, and more — the DTM data is used as an input of ground-truth data to help improve the visit methodology for accuracy and precision.

“Constellation is pleased to partner with Foursquare to provide additional validation of their world class venue visitation data. with our DTM foot traffic data,” said Ben Jorgensen, CEO of Constellation Network. “Together we create incredible value for businesses who need to understand traffic flows and rewards for those who provide data.”

The Value of DTM Data

The Foursquare partnership will make the DTM foot traffic data even more lucrative for users who own the miners and provide validated data.

SOURCE: BLOG

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