Snickerdoodle Labs is building a consent layer on Avalanche to record on-chain customer consent for brands to use insights generated from customers’ anonymized data. Brands can access richer data troves while people can be rewarded for sharing anonymized data. Snickerdoodle Labs Launches Avalanche Consent Layer

The Snickerdoodle Data Wallet, which is in private beta, empowers everyday people by giving them back their privacy and data sovereignty, while unlocking new opportunities to allow them to generate value from their data.

The Snickerdoodle Marketing Platform provides brands with a privacy-first tool to better understand and engage their customers and communities, by deploying consent contracts that are received by customers in their Data Wallets. Snickerdoodle Marketing Platform allows brands to learn more about customers while respecting data privacy. Snickerdoodle Marketing Platform allows brands to learn more about customers while respecting data privacy.

Brands are already using the platform in private beta testing. “The ability to get consent from individuals to share anonymized Web3 and Web2 data insights with us is a game changer — total marketing unlock,” said private beta tester Sebastian Quinn, Founder of Yesports and Co-Founder of Yieldly.

Snickerdoodle rewards customers with NFTs, tokens, and more for sharing their data, enhancing a brand’s omnichannel marketing strategy by creating relationships based on clear exchanges of value.“Snickerdoodle has the potential to disrupt the entrenched Web2 data model in a way that gives agency and tangible benefits to brands and users alike,” said John Nahas, Vice President of Business Development at Ava Labs. “We’re very excited to see how the Snickerdoodle platform develops and how it benefits the Avalanche community, and we look forward to showcasing it at Avalanche Summit in May.”

About Snickerdoodle Labs

Snickerdoodle Labs is a transformational data company that is creating a more equitable and rewarding relationship between people and brands by unlocking the value of data.

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About Avalanche

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