Olyseum Launches Experiential NFT Platform to Strengthen Celebrity-Fan Engagement

Published on: 29.06.2021

 Olyseum, a blockchain-powered social ecosystem that rewards fan engagement, is excited to announce that it has launched the world’s first star-led experiential NFT (xNFT) platform.

The platform aims to fundamentally change the landscape of fan engagement by taking NFTs to the next level. Olyseum enables gamified, authentic, and meaningful interactions between celebrities and fans.

Before its official launch, more than 30 stars with hundreds of millions of combined social media followers had joined the platform, including Olyseum co-founders Carles Puyol and Andrés Iniesta as well as MotoGP star Jorge Martín, motorcycling icon Toni Bou, and 5-star Michelin chef Eneko Atxa.

Olyseum incentivizes the stars through advertising revenue, sponsorships, and the sale of experiential NFTs (xNFTs).

Olyseum offers a wide variety of xNFTs for fans to choose from, allowing them to build their own collections, rise up the rankings, and earn exclusive experiences with their favorite celebrities.

Olyseum was founded by the accomplished computer scientist and neuroscientist Carlos Grenoir, who serves as its CEO, and the globally renowned cybersecurity consultant Kevin Mitnick. Other founding members are the former FC Barcelona players Carles Puyol, Andrés Iniesta and Iván de la Peña.

About Olyseum

Olyseum is a star-led rewards platform for experiences and enriched Non-fungible Tokens (NFTs), making it more accessible and monetizable by taking non-fungible tokens to the next level. Olyseum’s expanding roster of stars are aligned on a common mission to create opportunities for meaningful, authentic interactions with fans, and rewarding fans for their support and participation in the celebrity economy.

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