Crypto.com becomes UFC’s official global ‘fight kit’ partner
Crypto.com has struck a deal with the Ultimate Fighting Championship (UFC), the world’s leading mixed martial arts organization, becoming its “first-ever global official fight kit partner.”
The news means Crypto.com will now have its logo placed on UFC apparel worn by athletes in competitions, as well as clothing worn by their cornermen or women.
‘Crypto to the mainstream’
Crypto.com says it will have significant visibility given UFC’s global fan base of more than 625 million people and over 150 million social media followers. Crypto.com will also receive the designation of UFC’s “first-ever official cryptocurrency platform partner.
The goal of the deal is to “bring crypto to the mainstream, while raising our brand’s profile by supporting the world’s best athletes, teams, and leagues.
Crypto.com said it is a “long-term partnership” with the UFC, but declined to comment on the specific term. Typically, such deals are five to 10 years long (the UFC’s last partnership was with Reebok for seven years).
Crypto.com-branded assets will debut this Saturday, July 10, in Las Vegas during UFC 264, Dustin Poirier and Conor McGregor’s trilogy fight.
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