A Glimpse into bZx’s Rebrand

Published on: 19.07.2021

bZx shared the upcoming launch of their rebrand and fresh new platform design.

With sneak peaks of features and UI/UX designs on what to expect when they launch their new brand and product.

The goal of the rebrand is not only to modernize and simplify the branding but also to expand their audience and appeal to a wider audience of both crypto veterans and crypto DeFi newcomers.

 

“Our vision for the new brand is all about bringing cryptocurrency to a wider audience, a fresh simple look to the platform. While still maintaining advanced trading tools for power users.”

Here is what to expect when the new rebranded product launches in the coming weeks and months:

  • UI Improvements
  • UX Improvements
  • Brand Identity
  • New Logo
  • New social channels
  • Merchandise
  • Mobile Optimized
  • Code Updates
  • .com domain name
  • DAO – Governance side of things
  • Token renaming
  • Commercials & NFT’s
  • B. Protocol Integration
  • EPNS Integration
  • Chainlink Keepers integration
  • Improved Docs and Education Center
  • Other items to look forward to.

They’re excited to continue building next-generation tools for DeFi margin trading, borrowing, and lending. Over the coming weeks and months will be slowly transitioning from the current bZx brand to the new brand. In the process look forward to improving the product to deliver a better user experience, and growing their userbase and expanding to a new audience.

 

About bZx:

bZx is a financial protocol for lending and borrowing through a tokenized margin trading and lending system built on Ethereum. iTokens and pTokens can be composed into novel financial products, used as collateral for loans, or listed on any exchange to instantly enable margin lending and trading. bZx Protocol allows anyone to build applications that empower lenders, borrowers, and traders with the most flexible decentralized finance protocol on Ethereum.

 

INFO:

https://bzx.network/blog/a-glimpse-into-bzx-rebrand

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