Shopify Will Let Its Users Sell NFTs in Storefronts

Shopify is an e-commerce platform that allows users to create online storefronts. 

Shopify has given some users the ability to sell NFTs in their storefronts, according to the president of the company. Traditionally, it has handled physical merchandise, but now it is moving into digital goods with crypto collectibles or NFTs.

Shopify President Harley Finkelsten tweeted on July 26: “If you’ve spent one minute on the internet this year, you’ve seen a lot about NFTs [non-fungible tokens]. We are making it easier for our merchants to sell NFTs directly through their store.”

This new feature  will give merchants more control over their relationship with customers in terms of “how and where they want to buy.”

Finkelstein noted that one of the first sellers to use the feature is the NBA team the Chicago Bulls. The team is issuing a series of collectibles; the next batch will be up for sale on July 28.

The feature is only available to select customers right now.

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