Crypto Exchange FTX Launching Sports NFT Platform

Cryptocurrency exchange FTX is launching a sports and entertainment-focused marketplace for NFTs.

Sam Bankman-Fried’s crypto exchange FTX is partnered with Dolphin Entertainment to launch a sports and entertainment non-fungible token NFT marketplace.

“We’re beyond excited to team up with Dolphin Entertainment to create an NFT marketplace for major sports and entertainment brands,” FTX tweeted yesterday.

The marketplace itself will also include NFTs linked to film, television, music, gaming, and eSports among others.

“Dolphin’s reach and scale across all of pop culture is very impressive to us,” said Brett Harrison, president of FTX.US. He reportedly added that the exchange is “excited to build marketplaces with Dolphin,” hinting that there are “several items on the horizon that we can’t wait to launch together.”

Bill O’Dowd, Dolphin Entertainment CEO, is similarly bullish on his company’s partnership with FTX.

“Our joint offerings are distinct from the rest of the market and, most importantly, immediately put NFTs on a level playing field with all other consumer products available for purchase online.”

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