UFC to Launch NFT Collection
Ultimate Fighting Championship, Las Vegas-based martial arts organization has joined forces with collectibles company Panini America to drop its first non-fungible tokens.
Fighters featured on NFTs will be able to receive a 50 percent chunk of the revenue derived from sales, which is significantly more than they typically get from merchandise.
UFC COO Lawrence Epstein says that such a split is reasonable:
“A 50-50 split makes sense. It’s fair, and it reflects what both sides are delivering to the product.”
The drop will commemorate some of the historic moments that have taken place in the UFC’s octagon, as well as some of the biggest stars who have graced it.
The NFT licensing deal builds on an existing partnership between UFC and Panini. In January, the two companies formed a tie-up in order to launch collectible trading cards.
In late March, UFC heavyweight champion Francis Ngannou sold his NFT drop for a whopping $580,000 in partnership with BossLogic.
UFC had already inked several crypto partnerships prior to joining the NFT craze. All the way back in December 2018, it announced a sponsorship deal with the Litecoin Foundation.
About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 142 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to approximately 900M TV households across more than 175 territories. UFC’s athlete roster features the world’s best MMA athletes representing more than 70 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
▶️ HEADLINES
▶️ DETAILS
