Injective Protocol Rebranding
Injective Protocol announced rebranding which marks a significant evolution in Injective’s mission, product, and brand.
In connection with the rebrand, the visual identity and core message have been entirely revamped in order to better portray the community-driven vision for the future of decentralized finance (DeFi).
Two community-driven goals currently underpin Injective Protocol. The first is enabling anyone toaccess, create, and trade unlimited DeFi markets. The second is to allow developers to create cross-chain Ethereum-compatible DApps using a protocol that is custom built for decentralized finance. The unity between these two goals will pave the way forward as Injective pioneers the DeFi economy of the future.
As the Injective ecosystem continues to expand, the INJ token will play an increasingly crucial role within the network as it helps to govern and secure new cross-chain DeFi projects and applications built on Injective.
The Injective rebrand represents a culmination of tremendous progress while also beginning a new age of interoperability for the entire global crypto community.
🔹The Evolution of Injective
While creating a cross-chain derivatives protocol, we achieved a number of technical milestones that would come to redefine interoperability and finance altogether.
- Peggy Bridge: Injective Labs built the first bidirectional bridge between Ethereum and the Injective Chain. Unlike other token bridge setups, the Injective Peggy bridge is a decentralized, non-custodial bridge operated solely by the validators on the Injective protocol. Ethereum users can seamlessly bridge over any asset to access an environment without gas fees or miner extractable value (MEV).
- Cosmos-based PoS: Consensus within the Injective protocol is achieved with instant finality. Typical gas economics do not prioritize block producers for processing and execution, thus eliminating any form of “gas war”.
- Front-running Resistant: Front-running on the Injective protocol is impossible. There is no MEV on the network due to time-agnostic transaction ordering and a custom matching model.
- IBC Compatibility: Cross-chain transactions across sovereign blockchains are made possible by the interoperable backbone behind Injective.
- Decentralized Governance: All new market listings and protocol level changes are governed through a decentralized autonomous organization (DAO) which enables the network to be entirely community led.
Over the years the Injective protocol has grown to become both a state of the art derivatives exchange ecosystem and a DeFi application specific layer-one protocol. The synergy between these two realms helps pave the way into the future of Injective.
🔹The New Injective Brand
The Injective Protocol website has been significantly changed to provide a vibrant visual aesthetic for users. In addition, the community will find a significant amount of new resources that describe the protocol in more detail than ever before. There are also new portals that can help community members join Injective’s ecosystem or read popular media coverage about Injective. Developers will now find much more comprehensive information that guides them through building on Injective while also showcasing the unparalleled benefits of the protocol.
The Injective logo has been refined in order to showcase the harmonious duality of Ethereum-compatibility and cross-chain composability. Injective community members will also notice that certain elements of the logo resemble the previous Injective logo which was done to show that this rebrand is simply an evolution of Injective into its greatest chapter yet.
Elements such as typefaces and colors have all been standardized as well to provide consistent branding for the protocol. Over the coming months, we expect to ship products that utilize the new brand identity while also upgrading prior applications that have been released.
Explore the new Injective Protocol website here.
What is Injective?
Injective is the first cross-chain protocol built for decentralized finance applications. On the Injective exchange, anyone can access, create, and trade unlimited DeFi markets such as futures and perpetuals. Developers can also build cross-chain Ethereum-compatible projects that are lightning fast and achieve instant transaction finality. Injective is backed by a prominent group of stakeholders including Binance, Pantera Capital and Mark Cuban.
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