Hong Kong’s Resources Capital Football Club kicks off NFT goals
Resources Capital Football Club (RCFC), a local team playing in Hong Kong, joins a growing number of football clubs across the globe in launching NFTs as they look to engage fans and generate new revenue streams.
RCFC joins the growing list of clubs like Manchester City, Liverpool and Bayern Munich that have also released NFT collections.
Resources Capital Football Club is partnering up with OliveX. This is a digital health and fitness company, whose founding shareholder is Hong Kong based Blockchain Gaming Unicorn and Animoca Brands, to launch the NFTs.
Resources Capital Football Club, a local team playing in the Hong Kong Premier League, officially launched its NFT deal, which will see an exclusive NFT collectible card of the team’s goalkeeper Lam Chun Kit, one of Hong Kong’s top players, go up for auction.
The winning bidder will also get special access to all of the team’s matches for the rest of the season.
Apart from the auction of Lam’s NFT, other NFTs being launched include 50 packs featuring collectible cards of the other players on the team.
The club says it wants to enter this new booming space as early as it can and hopes more people, especially the younger generation, will learn about sports through NFTs.
“We hope this will enable more interaction with the fans, and it’s not just about the development of NFT or boost the popularity of the football society, but hope they can get more out of this.”
OliveX, the company that is developing the NFTs for RCFC, says these digital assets will help build excitement around the team and generate additional revenues.
“Football clubs are always looking for more ways to monetize other than just ticket sales, right? Especially in the new covid world, so they’re thinking of new ways to expand. Obviously, they’ll need sponsors, but NFT, I definitely think is a way in, especially in Asia, for them to support their clubs. So we definitely see a trend in there.”
