A Look Ahead to the Husky eShop

Published on: 27.09.2021

The Husky team is hard at work on the first merchandise and apparel eShop on Avalanche to utilize cryptocurrency payments and provide real-world items sold paired with unique NFTs. Husky will be collaborating with many important actors in the Avalanche ecosystem to deliver merchandise collateralized by NFTs, with the first collection featuring items made in collaboration with Trader Joe.

At the Husky eShop, you will be able to ‘mint’ a physical item like you would mint a regular NFT. For example, a Trader Joe t-shirt, and that Trader Joe t-shirt will always be collateralized by the NFT generated when you place your order, which you will receive along with the physical t-shirt. Each item you purchase will then be mailed to you and will have a QR code that you will be able to scan that links to the NFT paired with that item.

Collateralizing real-world pieces of clothing or art is an amazing new way to be able to certify the authenticity of your item or piece of artwork. In the future, you will even be able to actually check the exact provenance of what you buy. The transparency of information provided by the blockchain and NFTs will make forgery a thing of the past.

Husky aims to be a launchpad for emerging artists, and the Husky eShop will be a place for up-and-coming designers looking to get their products securely out into the world. Artists and fashion designers will be able to connect directly with their customers while also feeling secure in the fact that their unique art will be safeguarded against future infringement through blockchain verification.

The Husky eShop will also be a place where larger fashion designers will have the capability to launch limited run items whose authenticity will be secured through the usage of NFTs. Buyers of these items will also have authority when reselling their item, as authenticity will be simple to verify. Cheap knockoffs will be easy to detect and ignore.

Additionally, Husky has the long-term goal of providing the option to also receive a physical piece of merchandise when purchasing an NFT from a future Husky NFT collection. With an additional cost, you will be able to receive a real-world item paired to your Husky NFT. This will be optional, so if you wish to purchase just the NFT by itself, that will always be available.

As NFTs continue to evolve and their use-cases expand further into the mainstream, the Husky team will be able to utilize the eShop as a platform for the sale of unique NFTs. From art and fashion to music, literature, and entertainment, NFTs will continue to be deployed as a means of verification, and the Husky team will be on the forefront of these developments.