World Wrestling Entertainment to Launch Eco-Friendly NFT Marketplace
World Wrestling Entertainment (WWE) signed a multi-year partnership with Blockchain Creative Labs to create an NFT marketplace consisting of historical moments and iconic superstars.
The American entertainment company, primarily known for professional wrestling – WWE – joined forces with Blockchain Creative Labs to launch a non-fungible token marketplace. The digital collectibles will capture iconic moments from grand events like Wrestlemania and SummerSlam and will have an eco-friendly focus.
Apart from the iconic digital collection of The Rock (arguably one of WWE’s most influential superstars of all times), the NFTs will include many other prominent wrestlers.
A report reads that the initiative will become live after a collaboration between the wrestling organization and the non-fungible token business and creative studio – Blockchain Creative Labs. The former will also depict the best moments of SummerSlam and Wrestlemania throughout the years – WWE’s top events. Scott Zanghellini – Senior Vice President of the entertainment firm – commented:
“Blockchain Creative Labs has quickly become a leader in the space with an incredible executive team that understands the NFT arena and its potential.”
Eluvio blockchain technology will also play a role in the movie as it will generate the digital collection. Interestingly, it is an eco-friendly blockchain protocol, meaning that the NFTs should not be an object of environmental concerns.
The upcoming marketplace will serve as a hub for fans to trade, purchase, sell, and store digital tokens. However, its official launch date has not been announced yet.
