The Sandbox Partners with Warner Music Group to Create a Music-themed World in the Metaverse
The Sandbox is thrilled to announce that it has entered into a partnership with the Warner Music Group to open a new corner in The Sandbox metaverse: the first music-themed world.
With this partnership, Warner Music Group (WMG), one of the world’s biggest music companies, marks its first steps into the NFT and metaverse realm.
— Oana Ruxandra, Chief Digital Officer & EVP, Business Development at Warner Music Group.
“Our partnership with The Sandbox adds a new layer of possibility in the metaverse, with the ownership of virtual real estate. As a first-mover, Warner Music has secured the equivalent of beachfront property in the metaverse. On the LAND, we’ll develop persistent, immersive social music experiences that defy real-world limitations and allow our artists and their fans to engage like never before.”
As part of this agreement, WMG acquired an ESTATE, that will act as a portal through which we can expect some of WMG’s talent to make an appearance in The Sandbox — thus creating a new arena for musical entertainment in the metaverse.
Featuring concerts and musical experiences with WMG’s leading roster of artists, this ESTATE will be a hybrid of musical theme park and concert venue.
“As a former entertainment executive, I’m very excited to have one of the biggest music companies in the world with some of the most talented artists joining The Sandbox to create talent-oriented experiences,” — Bertrand Levy, VP Global Partnerships of The Sandbox.
LAND Sale
To mark the occasion, The Sandbox will hold a LAND sale at a later date, which will allow music fans to buy coveted LANDS adjacent to the WMG property.
— Sébastien Borget, COO and Co-Founder of The Sandbox
Warner Music Group joins over 200 existing partnerships including The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
“We’re shaping The Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs. This strategic partnership with Warner Music Group brings the open metaverse one step forward in the direction of fan-owned and community-driven initiatives — the possibilities are very exciting.”
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