European Soccer’s Governing Body Signs Up Socios.com as Token Partner

Socios, a fan engagement and rewards platform, will become the regional sponsor for the Champions League, EUFA’s most prestigious competition, in the U.S.

Socios is already a fan token provider for a large number of the elite clubs in Europe, including Juventus, Paris Saint-Germain and FC Barcelona. It briefly had a sponsorship deal with the Argentine Football Association, which ended with a lawsuit in January, and also has agreements with U.S. teams in the National Hockey League, National Basketball Association and the National Football League.

The clubs’ tokens are listed on Socios’ site for fans to purchase, giving them the chance to win VIP experiences. The deal with UEFA will see something similar offered for the top Europe-wide competitions such as the Champions League and the Europa League.

“We are thrilled for a market leader like Socios.com to become UEFA’s first Fan Token partner. We are always looking for innovative partnerships, including with the growing cryptocurrency and blockchain-based fan engagement market. With rich experience working with some of the top sports organisations around the world, it is clear that partnering with Socios.com is an ideal fit that brings added value to fans. We look forward to a fruitful relationship over the course of the next three seasons.”

Alexandre Dreyfus, CEO of Socios.com

“This ground-breaking partnership is a result of UEFA and Socios.com’s shared commitment to embracing innovation and technology to enhance the fan experience in sport. Thanks to this new alliance, hundreds of millions of fans around the world will have the opportunity to become more than spectators and play active roles in the biggest club football competitions on the planet through Fan Tokens.”

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