Warner Music Group Partners with Play-to-Earn Blockchain Card Game Splinterlands
Warner Music Group has announced a partnership with the popular play-to-earn blockchain card game Splinterlands.
In accordance with this collaboration, both companies will strive to provide opportunities to create and develop unique, arcade-style blockchain games to select WMG artists.
Oana Ruxandra, WMG Chief Digital Officer & EVP, Business Development, spoke on the development. Ruxandra highlighted the advantages the platform stood to gain by working closely with Splinterlands, which currently runs one of the world’s most popular blockchain decentralized apps. The WMG executive suggested that Splinterlands’ resources would enhance WMG’s focus on music. As she put it:
“I don’t think we can underestimate how massive the opportunity around P2E gaming is. By partnering with Splinterlands to build custom tokenized games, we’ll unlock new revenue streams for our artists who have an interest in the space while elevating the role of fandom and community. As the Web3 ecosystem continues to evolve, WMG is committed to making sure music is front-and-center.”
Splinterlands’ co-founder and chief executive officer Jesse “Aggroed,” Reich said:
WMG as a pioneer in the music industry looks to constantly innovate and meet standards set by Web3 community members. Furthermore, Reich also expressed delight at working with the entertainment and record label conglomerate on many metaverse applications and concepts. Some of these include crypto, non-fungible tokens (NFTs), decentralized finance (DeFi), blockchain, and music.
With their current project, both WMG and Splinterlands are hoping to leverage this trend. Furthermore, the added music-oriented back-end WMG brings allows both platforms to appeal to broader and larger demography.
WMG and Splinterlands will create mobile-friendly, accessible games that can expedite wider adoption and foster community building. The belief is that this objective is more easily achievable than traditional play-to-earn games can attain.
