Realm is a mobile-first, play-to-earn, social impact-driven Metaverse, announced a new partnership with Alkimi Exchange.
The collaboration will ensure a fraud-free, transparent, and sustainable advertising environment in Realm’s Metaverse. This is an exciting, mutually beneficial partnership because Realm’s core values are in line with Alkimi’s mission to restore the value exchange between advertisers, publishers, and users.
Alkimi is a sustainable, decentralized advertising exchange built on Constellation’s Hypergraph, and Realm will utilize Alkimi’s technology to incentivize players to earn from advertisements.
Realm’s inclusive metaverse model prioritizes user experience and gives players ownership of their in-game creations and acquisitions. As Realm looks to evolve and build for the future, there is a unique need to create ads in the Metaverse that allow branded partnerships leverage, while still allowing customers to decide whether to opt-in and enjoy custom, branded content, or opt-out and maintain power over their data sovereignty.
Realm’s co-founder and CEO, Matthew Larby said:
“Advertising is a fundamental part of most existing social applications, but the deal’s been pretty bad for both the person who creates the data and the advertiser who struggles to verify their spend,” he continued, saying “Realm partnering with Alkimi enables us to tap into revenue streams from existing advertising formats, then share that revenue with the player that created the data in a transparent way.”
Ben Putley, CEO and co-founder at Alkimi Exchange commented:
“The Metaverse will quickly become a channel advertiser will look to include in their strategies. Working with Realm allows us to help advertisers find their users in metaverses in a respectful, transparent, and effective way.”
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