Terra Virtua Official Metaverse Partner Williams Racing
Terra Virtua has joined Williams Racing as its official metaverse partner to take racing fans into the metaverse through interactive experiences in virtual environments.
The multi-year partnership begins this weekend as the Formula One racing team takes to the track in Florida for the first-ever Miami Grand Prix.
Terra Virtua official metaverse partner with Williams Racing will celebrate one of British motorsport’s most innovative and successful racing teams. With an absolute focus on engagement, the partnership will look to add greater depth to the fan experience on race weekends and beyond.
Williams and Terra Virtua will also explore opportunities to develop digital collectibles and generative art projects to take Williams Racing fans into the metaverse through interactive experiences in virtual environments.
As the Official Metaverse Partner, Terra Virtua branding will appear on the car barge boards, driver race suits, and mechanic overalls. The Terra Virtua logo will be placed on various digital and physical team assets.
Terra Virtua CEO Jawad Ashraf said:
“It’s a privilege to work with a British racing team with such an incredible legacy in motorsport. As progressive innovators in the space, we feel Terra Virtua has an affinity with the team. We can’t wait to get started and continue to explore further opportunities to collaborate.”
Williams Racing Commercial Director James Bower added:
“Collaborating with Terra Virtua presents an opportunity to engage with the race fans of the future in an entirely new way. With Terra Virtua using Polygon blockchain, which has strong sustainability credentials, it also aligns with the team’s sustainability values.”
About Terra Virtua
Founded in 2017, Terra Virtua is a sustainable metaverse platform that provides immersive social, gaming, digital collectible and creative experiences through its curated marketplace, interactive virtual environments and exclusive brand partnerships.
About Williams Racing
Williams Grand Prix Engineering Limited’s core competencies are the design and development of racing cars to compete in the Formula One World Championship.
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