VeChain Partners with UFC

The world’s premier mixed martial arts organization, UFC has announced a Historical Global Marketing Partnership with VeChain, the leading global sustainability-focused blockchain Foundation.

VeChain will become UFC’s first-ever Official Layer 1 Blockchain Partner, providing the blockchain Foundation with an unprecedented level of integration into key UFC assets, ranging from live events, including broadcast features and in-arena promotion, to original content distributed through UFC’spopular digital and social channels.

Through UFC’s far-reaching global footprint, VeChain will have meaningful brand visibility within an estimated 900 million TV households in 175 countries that receive UFC’s broadcasts.

VeChain is a pioneer of real-world blockchain applications, with international offices in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, SanMarino, and the United States.

Strong independent developmental capabilities combined with the professional compliance guidance of strategic partners PwC and DNV have seen VeChain establish partnerships with many leading enterprises, including Walmart, Bayer, BMW Group, BYD Auto, LVMH, and more.

The VeChainThor public blockchain is unique in that its technologies have been adopted commercially at enterprise and government levels across various industries. Their technology has the power to radically transform the global economy by greatly enhancing data transparency and security while facilitating unprecedented collaboration using ‘trustless’ data enabled by blockchain.

In addition, VeChainThor is mainstreaming applications across industries ranging from sustainability, carbon management, supply chain & logistics, medicine, energy and others.

Branded Integrations and Entitlements

As UFC’s first-ever official Layer 1 Blockchain Partner, VeChainwill receive one of the deepest integrations within premier UFC assets of any sponsor in UFC history.  First, VeChain will own UFC’s official fighter rankings titles, UFC Rankings Powered by VeChain.

This unique and new integration offers VeChain incredible visibility across live broadcasts of UFC’s biggest events– its Pay-Per-Views– as well as UFC digital and social channels. The integration also provides VeChain with a strong association with one of the most important components of UFC matchmaking—the fighter rankings.

VeChain will have a branded presence inside UFC’s world-famous Octagon® at all 42 UFC events annually and the 10-event Dana White’s Contender Series.

In addition, UFC and VeChain will collaborate on a variety of custom and original content featuring UFC talent and athletes that will be distributed across UFC’s popular social media channels and digital platforms, reaching nearly 200 million followers worldwide.

Among other branded activations, UFC will also provide VeChain with unique access to UFC’s state-of-the-art facilities, such as the Performance Institute and APEX, to develop once-in-a-lifetime corporate activities and events, and UFC and VeChain will partner to create VIP sweepstakes promotions for fans to attend UFC’s biggest events.

UFC athletes will also benefit, as the agreement provides for an annual Brand Ambassador fund that will offer significant paid marketing opportunities to participating UFC athletes.

About UFC

UFC is the world’s premier mixed martial arts organization (MMA), with more than 688 million fans and 198 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to nearly 900 million TV households across more than 170 countries.

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About VeChain

The VeChain Foundation went on to develop the VeChainThor public blockchain, an EVM-compatible layer one smart contract platform adaptable to wide-ranging real-world needs.

VeChainThor’s unique two-token model ensures low and stable transaction costs while an advanced Proof-of-Authority consensus mechanism guarantees high throughput, scalability, and security with minimal energy consumption. Network performance to date has resulted in zero downtime after 3+ years of continuous operation. Other unique features include fee delegation, with users unburdened by gas fees, providing a seamless user experience.

VeChainThor’s technologies are mature and proven in commercial environments. With global blockchain mass adoption fast approaching, VeChainThor is building the foundations of the digital economy.