Itheum x ZoidPay Partnership
Itheum has entered into a brand new strategic partnership with the revolutionary pioneer in payment solutions, ZoidPay.
This collaboration brings Itheum’s NFMe ID Avatar into ZoidPay’s innovative HyperMall, empowering users to shop freely in the metaverse using their personal data preferences. ZoidPay will aim to adopt their exclusive Retail Passport powered by the NFMe ID Data Technology, empowering users to own and operate their data to enhance their shopping experience.
In the age of technological advancements, and the evolution of the Web, the aspect of “eCommerce” has exploded, with the traditional way of shopping evolving. Web 2.0 has led to the rise of global stores, like Amazon and eBay, along with subscription models like Netflix. These sites have become the norm in today’s world as they allow people to order almost anything online at the click of a button and arrive the next day. This phenomenon has led to incredible adoption, and ZoidPay is looking to take this to the next level once more.
Partnership Details
They’re in the Web 2.0 era of targeted advertisement, and your shopping history, preferences, interests and so on are all being exploited by data brokers and other organizations to re-target you with similar products. Scary right? I’m sure you’ve bought something and then gone to check your phone later and see an ad pop up for similar products. This is the result of your data being stolen and used by these companies for profit, which should not be allowed to continue. This partnership is one giant step in solving this massive global problem and looking ahead to a world where YOU, the shopper, can now own all of your shopping data, including your shopping history and preferences, and be rewarded for doing so.
During their collaborative efforts to bring a truly unique partnership plan to the space, one of the stand-out use-cases is the introduction of Itheum’s NFMeID Avatar into the ZoidPay HyperMall, which is in the metaverse. The talented team at ZoidPay are currently working on this incredibly innovative feature. And they will be awaiting new updates and exciting news soon. Essentially, the HyperMall will allow consumers to interact with products and services in the metaverse which they are interested in before deciding to purchase.
Once their Retail Passport technology has been implemented. Shoppers can mint and claim an NFMe ID Avatar (a soulbound NFT linked to their identity). Which will exist in their cryptocurrency wallets. The shopper will also have their own dashboard to monitor and track their shopping history and behavior.
About ZoidPay
ZoidPay is a crypto liquidity platform enabling instant card issuance for purchases at any merchant at the lowest fees. ZoidPay was established in Cyprus in May 2018 as a blockchain company focused on making crypto payments easy for everyone. Driving the adoption of Web 3.0 financial services.
It allows its users to “shop anything from anywhere with crypto”. Which is a key piece to the crypto puzzle for adoption. With many still lacking the knowledge or understanding of how crypto can be used in daily life. The team are incredibly talented, and the developers are building Web 3.0 financial services on top of instant, interoperable cross-chain liquidity.
Lastly, the ZoidPay team has developed a Chrome browser extension, which launched in October 2021. Allowing for crypto-crypto, fiat-crypto, and crypto-fiat payments at over 100 million online retailers. The Chrome extension, which will be globally available soon, will integrate all non-custodial cryptocurrency wallets. Giving users complete control over their assets at all stages of purchases.
About Itheum
Itheum empowers data ownership in the Web3 and Metaverse ecosystems and creates new market value for your data. It enables this by providing “decentralized data brokerage” technology. The tool will allow high-value data to be bridged from web2 to web3 and then be traded via peer-to-peer sales. It allows for “viral adoption” via their creative “Data NFTs” (provide “inner value” to NFTs and enable royalties, limited supply). And “NFMe ID” technology (a living Metaverse avatar representation of you. Wrapped as an NFT and backed by personal data) and their innovative Data Coalition DAOs (which bulk trades your data). It also aims to be fully privacy-preserving, regulation-friendly and cross-chain. Making it the most comprehensive core blockchain data infrastructure available in the market. With use-cases in both the enterprise and retail space.
SOURCE: MEDIUM
