Betterment App With Over 600,000 Users Looking to Offer Crypto Services
Betterment is an investment app that can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. With nearly $30 billion of assets under management and over 600,000 customers, Betterment is now looking to provide crypto services.
The CEO of the investment app Betterment, Sarah Levy, revealed that the company is contemplating how to enable its users to interact with cryptocurrencies. The executive admitted that she is a “big fan” of digital assets and that they have the ability to “diversify” the investors’ portfolios.
In an interview with Yahoo Finance, CEO Sarah Levy, asserted that the company contemplates how to provide long-term crypto services to its clients. She believes investors would benefit the most if they adopt the popular HODLing strategy:
“I think how that will manifest itself will be more through a lens of a long-term buy and hold the asset as a smaller portion of a portfolio, rather than as sort of a trading opportunity short term.”
Levy agreed with the crypto critics that the market is “volatile.” On the other hand, she asserted that Betterment could reduce the risks of dealing with digital assets by educating its user:
“We know investors increasingly have an interest in crypto, so what we’re doing is really trying to figure out: Is there a way that we can offer crypto with a guided wrapper so that we can help educate along the way?”
According to Levy, cryptocurrencies are “countercyclical,” which means that they perform well even when the economy passes through harsh times.
The CEO of Betterment admitted she is supportive of digital assets and that they are an attractive investment strategy.
