Injective Protocol Rebranding Announcement

Published on: 06.08.2021

Decentralized exchange (DEX) protocol that offers advanced features like cross-chain margin trading, derivatives, forex, synthetics, and futures trading, Injective Protocol announce its rebranding. The new Injective is born which marks a significant evolution in Injective’s mission, product, and brand.

In connection with the rebrand, the visual identity and core message have been entirely revamped in order to better portray the community-driven vision for the future of decentralized finance (DeFi).

As the Injective ecosystem continues to expand, the INJ token will play an increasingly crucial role within the network as it helps to govern and secure new cross-chain DeFi projects and applications built on Injective. The Injective rebrand represents a culmination of tremendous progress while also beginning a new age of interoperability for the entire global crypto community.

Injective was made to be Ethereum-compatible and cross-chain, which would help bring together users across distinct blockchain networks into one united crypto community. New innovations built on Injective can be accessed through a broader ecosystem that is powered by cross-chain interoperability. As the capabilities of the protocol and DApps continue to grow, so will the strength of the Injective DeFi hub.

As an application-specific chain for DeFi, the Injective protocol is able to serve the needs of developers everywhere. Ethereum-compatibility allows developers to utilize familiar tooling to build novel applications while the interoperable backend allows DeFi apps built on Injective to seamlessly work across distinct blockchains such as Cosmos.

Injective is thrilled to announce the release of an entirely new visual brand identity that will be incorporated throughout the Injective Protocol website, products and messaging in order to properly illustrate the expansion of Injective’s mission and the breadth of its ecosystem.

The Injective Protocol website has been significantly changed to provide a vibrant visual aesthetic for users. In addition, the community will find a significant amount of new resources that describe the protocol in more detail than ever before. There are also new portals that can help community members join Injective’s ecosystem or read popular media coverage about Injective. Developers will now find much more comprehensive information that guides them through building on Injective while also showcasing the unparalleled benefits of the protocol.

The Injective logo has been refined in order to showcase the harmonious duality of Ethereum-compatibility and cross-chain composability. Injective community members will also notice that certain elements of the logo resemble the previous Injective logo which was done to show that this rebrand is simply an evolution of Injective into its greatest chapter yet.

The Injective rebrand signals the beginning of a new era for cross-chain DeFi applications and decentralized derivatives trading.

Two community-driven goals currently underpin Injective Protocol. The first is in enabling anyone to access, create, and trade unlimited decentralized finance markets. The second is to allow developers to build cross-chain Ethereum-compatible DApps using a protocol that is custom built for DeFi.

ABOUT Injective Protocol
Injective is the first cross-chain protocol built for decentralized finance applications. On the Injective exchange, anyone can access, create, and trade unlimited DeFi markets such as futures and perpetuals. Developers can also build cross-chain Ethereum-compatible projects that are lightning fast and achieve instant transaction finality. Injective is backed by a prominent group of stakeholders including Binance, Pantera Capital and Mark Cuban.

RESOURCES
Injective Protocol Blog

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