Animoca Brands to acquire majority stake in Bondly
Animoca Brands leverages gamification, blockchain, and AI technologies to develop and publish a broad portfolio of mobile products and games announced it has entered into an agreement to acquire a majority stake in Bondly.
Bondly’s technology, launchpad, and #NFT bridge to be integrated into Animoca Brands’ game products.
The strategic investment in Bondly will position both companies to drive mass NFT adoption across Animoca Brands’ portfolio companies operating in gaming, sports, entertainment, collectibles, and other areas. Bondly’s proven technology including NFT swap protocol, marketplace, and cross-chain NFT minting and bridges will enable gamers to easily move NFT assets from one blockchain to another.
Yat Siu, the co-founder, and chairman of Animoca Brands, commented:
“Bondly has developed powerful tools to help onboard brands and individuals to the world of NFTs, and has built valuable relationships with many leading brands and artists. These products and relationships will be of great assistance to Animoca Brands and our portfolio companies, including the Launchpad Luna accelerator, as we drive the shift to the true digital ownership model made possible by NFTs.”
“Joining forces with Animoca Brands is a game-changing strategic alignment that will propel GameFi to the next level,” said Harry Liu, co-founder, and CEO of Bondly Finance. “As a pioneer in the NFT space, we will bring our extensive know-how in delivering high-quality, high-utility NFT experiences to the Animoca Brands portfolio companies.”
Bondly was the first company to go to market with unique products in partnership with influencers and musicians and collaborations with gaming/collectibles creators. Bondly created and distributed YouTuber/Influencer Logan Paul’s first-ever limited-edition series of NFT collectibles for fans, selling out in only 30-minutes. Lewis Capaldi, two-time BRIT Award Winner with 15 Billion streams and chart-topping hits worldwide, partnered with Bondly and quickly sold out his Big Fat Sexy Card Collection NFTs, with the vast majority purchased by a non-crypto audience. Singer/songwriter PelleK quickly sold out the first-ever NFT music album using Bondly’s core product BONDSwap.
Bondly is led by co-founder and CEO Harry Liu and COO Rob Tran, both technology veterans with a combined 30 years of experience in blockchain, SaaS, AI, and eCommerce sectors, among others. Brandon Smith took a voluntary leave of absence on July 16, 2021, and is no longer associated with Bondly.
