The iconic lifestyle brand Playboy teams with Nifty Gateway!

Lifestyle brand Playboy will release crypto artwork collectibles as NFTs via Nifty Gateway.

Iconic lifestyle and entertainment magazine brand Playboy announced today that it will launch digital collectibles in the form of blockchain-based non-fungible tokens (NFTs), via a partnership with the Winklevoss-owned NFT marketplace Nifty Gateway.

Playboy, which ceased regular print publication in 2020, plans to tap into its 67-year archive of classic photography and artwork, as well as collaborate with modern artists on fresh creations to sell as crypto collectibles. The brand also intends to offer grants to “support emerging and underrepresented artists entering the NFT art community,” according to a release.

Playboy has also announced a June drop with 3D artist Blake Kathryn, another established creator in the NFT crypto art space—who will develop a Pride-themed collaboration with the magazine brand.