Warner Music Group Forms Label-Wide Partnership with ONEOF For Artist and Music NFTs
OneOf – the Green Web3 Company built for music, announced it has formed a first-of-its-kind preferred partnership with Warner Music Group that will see the company create exclusive NFTs for a range of artists across WMG’s legendary catalog of music content.
OneOf’s Green NFT platform mints NFTs that are up to 2M times more energy efficient than the competition, and are specifically designed with the music community in mind, offering NFTs from collectible and generative PFPs, to music royalties, and IRL experiences.
Oana Ruxandra, Chief Digital Officer & EVP, Business Development, Warner Music Group said:
“Web3 is a massive leap forward in technology: it will expand the scale and scope of both human and machine interactions far beyond what we can imagine today.” “Partnering with OneOf, a leader in the emerging technology space of Web3 and NFTs, gives our artists an edge in more authentically building one-to-one relationships with their fans and winning in the new Web3 economy. We’re excited to see what’s possible.”
Lin Dai, OneOf CEO said:
“From collectibles to music royalties, NFTs and Web3 represent the pulse of consumer demand and an exciting future for the music industry.” “We are thrilled to partner and innovate together with Warner Music Group and use our cutting edge Web3 technology to bring their iconic labels and world-renowned artists to the next 100 million fans on blockchain.”
About OneOf
Deeply committed to a sustainable blockchain future, OneOf is known as the environmentally friendly “Green” Web3 Company: minting an NFT on OneOf using the Tezos blockchain uses over 2 million times less energy than the competition, and takes as little energy as sending out a tweet. OneOf donates 5% of its platform revenue from every sale to either a charity of the artist’s choice, or their environmental cause partner: the Right Here Right Now Global Climate Alliance, an official partner of United Nations Human Rights. OneOf makes NFT adoption seamless for the next 100 million non-crypto native fans by enabling NFT purchases via credit and debit cards as well as major cryptocurrencies.
About Warner Music Group
With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as 300 Entertainment, Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville.
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