Nissan and Toyota Enter The Metaverse

Asian car manufacturers Nissan and Toyota enter the metaverse, creating new virtual offices and events for the community.

Nissan and Toyota announced their move into the metaverse on April 22. The Japanese automakers are committed to supporting their users’ virtual experiences, organizing digital events, and creating virtual customer service offices.

Nikkei Asia, a newspaper publication based in Japan, revealed these details saying that Nissan and Toyota planned to have virtual exhibitions for their cars using virtual reality (VR). The companies have partnered with VRChat for this initiative.

Nissan will provide immersive experiences by creating virtual reality rooms for its clients, while Toyota seeks to create a virtual working environment for its personnel. This will transition Toyota’s work meetings into virtual ones held in the metaverse.

“As more people are working from home because of the coronavirus, we are offering young employees and others communication options within the company,” the announcement added.

Both Nissan and Toyota have not given an exact date for when their metaverse experiences will be launched. Therefore, it remains to be seen whether the two companies will create their metaverse or they will launch their immersive experiences through established metaverses like Decentraland.

Car manufacturers embrace the metaverse

The past few months have seen giant and established brands move towards the metaverse. Earlier this month, Volkswagen and Mercedes Benz announced launching campaigns related to the metaverse. During these campaigns, fans were given a chance to win rewards, including a PS5 gaming console and driving lessons at Volkswagen.

The marketing director at Volkswagen, Bridget Harpur, said that the experience offered by the metaverse had a significant impact on the consumer. It created an opportunity to launch new events and occasions. Due to the opportunities presented by the metaverse, Harpur said that Volkswagen would continue launching recent events and experiences for their fans and users within the metaverse.

Despite these developments, reputable luxury automotive manufacturers are yet to join the metaverse. However, Ferrari has already ventured into non-fungible tokens (NFTs) after a partnership with Velas Network. It shows that companies are choosing the unique ways in which they can interact with new digital technologies.

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