Ponta Loyalty Reward Subnet on Avalanche

“The need for a world-class smart contracts platform was the deciding factor in our decision to use Avalanche for the deployment of our large-scale, multifunctional Web3 service,” said Tsuyoshi Hasegawa, Chief Executive Officer, Loyalty Marketing. “We also expect that Ava Labs’ advanced technology and know-how will enable Loyalty Marketing and Playthink to deliver great new Web3 services in the future.”

“We thought Avalanche was the best solution in terms of both scalability and reliability for our efforts to reach a user base of over 100 million, which is unprecedented in the Web3 world,” said Junji Oshita, Chief Executive Officer, Playthink. “The AvaLabs AvaCloud service for enterprise companies was also a deciding factor in our decision to adopt Avalanche.”

Users of the PlayThink and Loyalty Marketing Subnet can expect to experience near-instant finality and operate within an isolated infrastructure environment when building on Avalanche. This ensures that they can consistently deliver services without concerns about other applications consuming shared resources.

“PlayThink and Loyalty Marketing have a clear plan for using blockchain to not only enhance existing services for users, but explore entirely new programs that are only possible with Web3 technology at their core,” said John Nahas, Vice President of Business Development at Ava Labs. “I’m proud to welcome them to the Avalanche community, and expand the impact Avalanche is having in Japan.”

The new Subnet plans to deliver a seamless on-boarding experience suitable for mass adoption. Users do not have to acquire digital assets to participate in the expanded rewards experience built around NFT-based games, offers, and collectibles

PlayThink and Loyalty Marketing will validate the Ponta Subnet consortium launch. Ava Labs will launch the Subnet through its AvaCloud services division, a managed blockchain service that enables teams to build, deploy, and scale decentralized networks for various use cases.

About Loyalty Marketing, Inc.

Loyalty Marketing, Inc. operates the multi-partner point program “Ponta” and provides marketing services to over 100 million members. Under the corporate philosophy of “contributing to developing a lean consumer society,” the company elicits information of real value from vast amounts of data, and provides marketing support aimed at creating a more efficient consumer society.

About Playthink, Inc.

Playthink, Inc. is a startup focused on social implementations of Web3 and blockchain technology, including customized NFT wallets and distribution tools, as well as unique proprietary blockchains.