LuxFi has partnered with AdEx

LuxFi has partnered with AdEx, a decentralized network for digital advertising.

Within this collaboration, LuxFi will become an exclusive publisher of AdEx and can make use of AdEx’s advertising and marketing services for events that are publisher-defined along with other services that can maximize the use of AdEx’s ecosystem. Collaborating with AdEx will also promote security to our end users, since no user data will be stored, processed or sold.

The AdEx protocol brings full transparency to digital advertising through subsequent verification and valid proof of its processes.

The protocol documents all connections between publishers, advertisers and end-users through the use of real-time tracking, reporting directly to each advertiser and publisher without the need for intermediaries. It is systematically customized to be highly invisible to end-users while enhancing their internet experience.

About AdEx

AdEx is an open, trust-minimized protocol & stack for digital advertising that reduces ad fraud, malvertising and protects user privacy. It originated in 2017 as a decentralized ad exchange for digital advertising, and later evolved into the full-stack solution it is today.

The AdEx protocol facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. Essentially, it covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain.

About LuxFi

LuxFi is a real-world luxury asset-backed NFT marketplace, leveraging on our big data intelligence system and unique algorithm for automated data collecting and data processing. We eliminate counterfeiting while minting an NFT on our multi-chain blockchain network, and provide an accurate NFT pricing that is backed by real-world data.

➡️Source:
https://luxfiofficial.medium.com/luxfi-forms-strategic-partnership-with-adex-e7cbd57c5368