Yup excited to announce its $3.5 million funding round led by Distributed Global, an early investor in crypto unicorns Dapper Labs, Audius and Solana. The funding will be used to further develop a new web3-native social media experience, expand the Yup community, and empower curators across the web.
Yup is a social network that rewards and recognizes tastemakers for curating content across web2 and web3 platforms like Twitter, Youtube, Opensea, Mirror, and others. The protocol aims to monetize the value generated by influencers and social media users who surface quality content. Most social media platforms today focus on content creators first, with curators and tastemakers often getting overlooked despite providing massive value to their platforms and following.
“In our view, Web3 social is one of the most exciting categories and we believe Yup is positioning itself to be a leader”, — Johnny Steindorff of Distributed Global.
Since launch, Yup has distributed over $1.6 million in curator rewards. They have built a particularly strong relationship with the NFT community, rewarding over $300,000 to NFT curators, with some individuals earning thousands of dollars in YUP.
Yup is a social network for curators that rewards users for liking and sharing content across the web. The Yup Protocol provides new opportunities for curators to get paid for sourcing quality content, while rewarding creators for producing it.