Genopets Partnership with Concept Art House

Published on: 18.11.2021

Genopets is honored to announce its partnership with Concept Art House to join them in its artistic pursuit of bringing AAA game-quality artwork to Genoverse.

Genopets will provide millions of users with their digital spirit animal to be nurtured, battle-seasoned, and evolved to their liking, and that’s no small work of art.

The process of creating a Genopet begins with an idea; A free flow of 2D organic animal sketches are modeled to create an overall look of what a pet will look like once it’s composed. Creating this structure opens the imagination to the different varieties of spirit animals that any given person could want. Next, they must vectorize the art, meaning we edit the shape language to easily and realistically modify the organic animal sketch to motion towards the cybernetic aesthetic. At this point, they move into an area of drawing that very much analogs architecture; orthogonal sketching, which allows them to draw and see what the Genopet will look like from different angles.

Creating gamified procedurally generated NFTs is a very delicate process that calls for a precise balance of art and science to execute accurately. They are not only merging the technical 3D modeling of Genopets in a modular and procedural system, but we have to build multiple systems of Genopets that capture the beauty of the Genoverse while being emotionally engaging throughout their vast permutations.

They are essentially creating a cybernetic “Mr. Potato Head” system from the future. This system currently consists of a body, head, ears, eyes, horns, manes, tails, wings, antennae, emblems, light lines, and accessories combined to create a nearly infinite amount of unique Genopets. And they have to design everything in a way that is aesthetically pleasing no matter the combination.

“The Genopets team has meticulously created an anatomical design system that allows for a massive range of permutations so that each Genopet can be unique to each player,” said Benjamin Tse, CPO and Co-Founder of Genopets, “Genopets are designed to be completely modular and are procedurally generated and upgraded to evolve as players interact with the game, essentially allowing users to become virtual graphic artists in their own right.”

Concept Art House

Concept Art House (CAH) is a leading art services provider and a partner to the top leaders of the digital entertainment industry. CAH has helped successfully ship over six hundred games and continues to build lasting relationships with the most influential brands in the gaming industry.

CAH provides high caliber graphics and art at scale to some of the best-known names in the entertainment industry, including, but not limited to: 2K, Activision, Blizzard, Epic, Hasbro, Kabam, Riot Games, Sony, Supercell, and many more.

“We are thrilled to be working alongside the Genopets team and the innovation behind the move-to-earn ecosystem will create more demand in the NFT space and excitement for digital assets combined with wearables,” said CAH CEO James Zhang. “This game epitomizes the promise of Web 3.0 and of the thousands of games that we have been involved with since inception, this concept is particularly exciting and we can only imagine will be enticing to users.”

Genopets is excited for Concept Art House to join in bringing the Genoverse to life through their strong comprehension of its vision and versatile experience in the gaming industry.

About Genopets

Genopets is the first Free-to-Play, Move-to-Earn NFT game that makes it fun and rewarding to live an active lifestyle. Built on Solana, Genopets integrates your daily activity in real life with blockchain Play-to-Earn economics so you can turn your real-life actions into expansive gameplay and earn crypto while doing it.

About CAH

Since 2007, Concept Art House (CAH) has provided art for some of the most popular and successful game companies in the world. CAH has shipped over 1000 games and collectibles with the most influential brands in gaming, entertainment, and digital assets/NFTs with many reaching top rankings in iTunes, Google Play, Steam, OpenSea, and console marketplaces. CAH is proud of our successful track record of bringing new types of games and collectibles to market and its team of world-class art directors, dedicated producers, and talented artists bring decades of expertise in digital entertainment, technology, and creative services to our partners.

CAH has created art for notable gaming franchises such as: Call of Duty Mobile, Fortnite, Game of Thrones: Conquest, Hearthstone, League of Legends, Magic: The Gathering, Marvel: Contest of Champions, NBA 2K series, ROBLOX, PUBG and many more. CAH is headquartered in San Francisco, CA with offices in Shanghai and Chengdu, China.

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