Introducing Fractal

Fractal is a marketplace for in-game assets and virtual worlds on Solana, durable assets that let you do something inside a gaming universe.

The Fractal mission is to create an open platform for the free exchange of digital goods.

They will do that by partnering with the best gaming companies launching NFTs and building tools that help them reach their customers at scale. They have got an exciting launch lineup planned that they will be dropping soon. They have partnered with gaming studios with deep game-building experience.

Players will be able to discover, buy and sell gaming NFTs on Fractal, through both a primary market (initial drops by gaming companies) and a secondary market (p2p trading). Eventually, they see themselves creating infrastructure for emergent use cases of NFTs as well, such as the lending/scholarship model in some play-to-earn games.

They are starting with the Solana blockchain, as they see the low cost and high speed of transactions as appealing to game creators who want to have a high number of in-game assets.

Fractal is a marketplace for discovering, buying and selling gaming NFTs.

They started Fractal with an all-star team of serial entrepreneurs. Robin Chan founded and sold a mobile gaming company, XPD Media, to Zynga, and was previously head of Zynga Asia. David Wurtz was the cofounder of Google Drive and an advisor to Shopify. Mike Angell is a twenty-year e-commerce veteran who was previously at Fast and Shopify. Justin Kan, who co-founded Twitch, has been investing in crypto since 2013 and has been an advisor to decentralized projects like Theta and Audius. He spent a lot of his career helping connect games, creators, and gamers. Twitch is already a big part of the metaverse: more and more people are living important parts of their lives online. Fractal is the next step.

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