Bentley will Launch Limited Genesis NFT Collection
Bentley will Launch the Limited Genesis NFT Collection, with a one-time NFT drop on the carbon-neutral Polygon network. Scheduled for September 2022 and limited to just 208 pieces.
The Limited Genesis NFT Collection
Bentley is making its first venture into the NFT marketplace and will launch a limited Genesis NFT Collection piece created by Bentley designers.
The genesis Bentley NFT will be a unique artwork created by Bentley Design and will offer unique access and exclusive rewards to holders. However, Bentley is positioning this first drop to lead a long-term approach to expand and enhance Bentley’s ownership in the Web3 ecosystem.
The Bentley collection will be minted on Polygon, an Ethereum scaling platform onboarding millions to Web3. Furthermore, Polygon recently attained the carbon-neutral status and has pledged to go carbon negative by the end of 2022. As a result, all Bentley NFTs will be entirely carbon-neutral. With a commitment to achieving end-to-end carbon neutrality by 2030, the same year when all Bentley vehicles will be fully battery electric, it was vital that Bentley’s first venture into Web3 was in a sustainable way.
Bentley’s NFT drop will be an integral first step into Web3 space. Bentley will explore other digital platforms. Including NFCs (non-fungible chips), online gaming, Metaverse applications, and the use of blockchain technology across the organization. Hence, owners of a Bentley NFT will be treat to exclusive community opportunities, rewards and unique utilities.
Proceeds from this and future activations will further the brand’s philanthropic efforts. Bentley will accelerate support for students interested in engineering, design, and manufacturing, all areas where Bentley requires new talent annually. Bentley also plans to support organizations working to increase sustainability efforts, especially in the transportation sector.
About Bentley
Bentley Motors is the most sought after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s five model lines – Continental GT, Continental GTC, Flying Spur, Bentayga and Bentayga EWB.
SOURCE
https://www.bentleymedia.com/en/newsitem/1341-bentley-to-launch-exclusive-sustainable-nft
