ShapeShift x Pendo Strategic Partnership
ShapeShift is thrilled to announce its strategic partnership with Pendo, the only platform to combine in-app meassaging with robust, retroactive product analytics and user feedback.
ShapeShift is also excited to announce the launch of “Alpha”, a new version of their open-source web app that provides analytics and user input to the DAO so that they can continue to provide the best user experience. This new version utilizes Pendo and allows ShapeShift to offer an all-in-one platform for tracking, analyzing, and creating guided user journeys. This is a truly opt-in version of the ShapeShift you know and love. Users have the choice to participate in the alpha version to help us learn how to serve them better, and in turn, they will gain helpful resources to navigate the DeFi landscape as well as early access to new features. No personal identifiable information will ever be tracked.
Community Compromise
Analytics are extremely important for any software application provider to evolve the user experience and inform product decisions. Yet, ShapeShift has a firm commitment to ensuring user privacy — one that we highly respect. After lengthy discussions and feedback from the community, an idea was born. They are now providing two versions of their new open-source web app: one called “Alpha” (the true, “opt-in” experience) and the fully “Private” version that collects no data of any kind (and is used by the majority of their users).
Integrating Pendo into “Alpha” will help them answer product-related questions so that quick and targeted improvements and any friction points addressed within the app can be made. The two versions are clearly labelled for the users with two different URLs. Causing no confusion as to the differences between the two. If the user visits app.shapeshift.com, they will be prompted to choose whether they wish to opt-in or opt-out of sharing data. In exchange for opting in to sharing anonymized usage metrics, users will receive earlier access to features.
Rest assured, unless a user chooses to opt-in to their analytics version through app.shapeshift.com, they will continue to use the ShapeShift platform with complete privacy.
The Best User Experience and Access to User Resources
Users that opt in to “Alpha” will gain additional access to guided user onboarding journeys, feature walk-throughs, and a comprehensive user resource section一with more features to come. This educational content will help new users safely navigate the DeFi and crypto ecosystem.
In addition, the analytics Pendo derives can be shared across the DAO. And also help align workstreams — from product, marketing, and customer support teams — with product-led strategies. With no specialized skills required to operate, any team within the DAO can access the same product data. And also unlock product insights to further tailor our product to our users.
Measuring Success
ShapeShift is taking user experience to the next level, guiding and engaging their users at the right moments. Leading to better feature engagement and higher user retention. In turn, these metrics will allow the DAO to determine where improvements can be made. And also allow them to measure the success of their products. The partnership with Pendo allows ShapeShift to continue to stay true to its ethos. And also respecting the privacy of its users while delivering the best digital experience.
About ShapeShift
Founded in 2014 by Bitcoin veteran Erik Voorhees, ShapeShift is the only cryptocurrency trading platform offering zero-commission crypto trading and self-custody. ShapeShift.com allows users to buy crypto with fiat, trade, track, and secure their crypto through a simple and beautiful web interface. Besides, users always stay in control of their keys. ShapeShift is based in the United Kingdom, with offices in London, UK, and Denver, Colorado.
About Pendo
Pendo is the only platform to combine in-app messaging with robust, retroactive product analytics and user feedback. Whether it’s for the software you build or the software you buy. Pendo helps teams of all sizes bring a product-led approach to how they develop, market, sell, and support their products. So they can operate and scale more efficiently.
SOURCE: MEDIUM
