AlgoTrader Rebranded to Wyden
AlgoTrader, the global pioneer in institutional trading system for digital assets, has officially rebranded its name to Wyden.
AlgoTrader has officially rebranded its name to Wyden. With this change, a unified single-brand approach across all market segments is introduced. This is in line with the company’s overall strategy to simplify its offering and market appearance as it enters its next stage of growth.
Wyden Overview
Wyden is now the official name of AlgoTrader. The firm improves its customer and brand experience for its worldwide institutional clients by taking a focused and simpler single-brand strategy across all markets and offerings.
Wyden, as one of the premier digital asset trading and orchestration technology suppliers for buy- and sell-side customers. Has shed its reputation as a primarily algorithmic trading software vendor. This is part of Wyden’s broader strategy and the natural next step has given the company’s recent expansion and success – particularly among banking clients.
Wyden’s modular trading platform allows for customized solutions
Wyden is the premier institutional trading platform that covers the whole transaction lifecycle for crypto and digital assets. For banks, hedge funds, crypto funds, and asset managers alike. Thanks to seamless connection with major custody, core banking, and portfolio management system providers.
The name change reflects the company’s desire to expand beyond being only an OEMS software seller. Wyden provides optimum execution by defragmenting liquidity through market-wide connection and end-to-end trade automation.
Management Quote
Wyden CEO Andy Flury has proudly anticipated the renaming: “We have come a long way from our beginning as a quant-oriented vendor to become an integrated digital asset trading technology provider serving as the infrastructure backbone for financial institutions – but our DNA is still that of a tech company. Today it is about cryptocurrencies, yet in the future every type of asset from shares to real estate and art will be tokenized. Requiring a new generation of financial technology. And we at Wyden are striving to build that for our clients.”
Felix Saible, Chief Marketing Officer at Wyden, added: “By creating a strong and unique brand we offer enhanced orientation and guidance across our global markets, which pays off in terms of company value. I am pleased that the rebranding comes amid a highly successful year in terms of banking client and headcount growth, and will mark another milestone in 2022 – altogether making a fine baseline for our upcoming series B.”
About Wyden
Wyden is the world’s leading provider of institutional digital asset trading technology. The Wyden platform spans the complete transaction lifecycle and provides seamless custody, core banking, and portfolio management system connectivity. Wyden’s offices are located in Zurich, New York, and Singapore.
SOURCE
https://www.prnewswire.com/news-releases/algotrader-becomes-wyden-a-digital-asset-trading-technology-company-301658900.html
