SubQuery Partners With Parami Protocol
SubQuery Announced Partnership With Parami Protocol
To help power Parami Protocol’s Web 3 advertising technology.
Parami Protocol is developing an innovative new technology for a user-centric, tokenised advertising economy: Ad 3.0. Parami Protocol provides a new online advertising ecosystem driven by PCAP (Personal Crypto Advertising Preference). PCAP is a mechanism which evaluates the relative value of a consumer’s attention online and ensures that only relevant advertisements are delivered to the correct audience.
Within this collaboration, Parami Protocol will be able to significantly reduce their processing time when querying data within the Polkadot ecosystem and serve ads to consumers faster. In addition, SubQuery is able to provide Parami Protocol with a consumer’s on-chain behavioural data and their classification in a privacy-preserving manner.
About SubQuery
SubQuery’s mission is to help others create products that allow us to move to a decentralised future faster. SubQuery is a blockchain developer toolkit and the backbone of web3 infrastructure. A SubQuery project is a complete API to organise and query data from chains. Operating between layer-1 blockchains and decentralised apps (dApp), SubQuery is an open-source indexer organising and serving well-structured data over GraphQL. SubQuery powers the next generation of dApps and tools with web3 data.
About Parami Protocol
Parami Protocol proposed an AD 3.0 paradigm for Web 3.0, to establish a user-centric tokenized advertising economy. AD3.0 is the accelerator of Web3.0, fueled by the Decentralized Identity (DID) and Zero-Knowledge Proof (ZKP) technology stack. It aims at giving the rights and profits, which have been long exploited by Web2.0 service providers, back to the users. As a parachain built on Substrate, Parami protocol provides tokenized ads service for other parachains in Polkadot/Kusama through relay chains.
