Shopify & TYB Web3 Loyalty Platform for Major Consumer Brands

Published on: 27.05.2023
Shopify & TYB Web3 Loyalty Platform for Major Consumer Brands

Shopify & TYB Web3 Loyalty Platform for Major Consumer Brands Powered by Avalanche.

TYB is the first Web3 community-powered loyalty solution available to Shopify’s millions of merchants through an Avalanche-based platform.

Shopify merchants may use the app to use TYB’s community-integrated-commerce capabilities to interact with and reward fans for useful acts like recommending the business to friends, leaving reviews, and generating and sharing social media content.

Before the launch of the TYB Shopify App, major consumer brands had already been using TYB’s existing white label solution to create a custom platform with community tools for cultivating deeper, more meaningful engagements with fans across the world. These brands include JuneShineFigliaBodyLoverboy (of Bravo’s Summer House fame), 54 Thrones, and Topicals, Sephora’s fastest-growing skincare brand.

The TYB Shopify App makes it simpler than ever to interact with and reward followers. Through a directly-owned community channel, brands may issue gamified challenges, co-create goods, enhance their marketing efforts, and reward followers for their interaction.

TYB on the Avalanche blockchain lets brand fans own digital items for Shopify promotions. Brands can effortlessly design, distribute, and assign special holder privileges to their own digital collectibles to creatively interact with fans. TYB lets fans buy several brand items in one wallet using an email address.

As the consumer brand landscape continues to change with increasing costs and competition for customers across multiple channels, TYB’s launch on the Shopify App Store enables brands of all sizes to form a direct relationship with their biggest fans.

“After building Outdoor Voices, where community was our moat, I wanted to create a tool for brand-builders to automatically reward their customers for taking valuable actions, from sharing on social media, to co-creating products, to planning IRL events. Avalanche’s blockchain eco-friendly technology enables these community members to own their efforts…and now with Shopify, their rewards,” said Ty Haney, CEO of TYB.“Tokengating is the next frontier of loyalty and buyer engagement, and we’re thrilled to see TYB, founded by a team that has built multiple brands themselves, come to life for merchants everywhere,” said Alex Danco, Director of Product at Shopify. “We’re happy to welcome the TYB app to the Shopify App Store, bringing its insight and experience to Shopify’s millions of merchants.”

Avalanche is an app that helps merchants and fans upgrade their stores and fan experiences with fast, environmentally-friendly digital collectibles. It launched in September 2020, ushering in a new era for blockchains with near-instant transaction finality. It supports 1000+ dApps and secures billions of dollars in value.

About TYB

TYB enables brands to make Community their most valuable growth channel. TYB is an all-in-one community management platform that allows brands to directly connect with, engage, and reward fans for taking valuable actions.

Website | Twitter

About Shopify

Shopify powers millions of businesses worldwide, The all-in-one commerce platform to start, run, and grow a business.

Website | Twitter

About Avalanche

Website | Twitter

SOURCE: https://www.avax.network/blog/tyb-and-shopify-bring-web3-loyalty-platform-to-major-consumer-brands-powered-by-avalanche

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