As the Middle East and Africa’s largest guild, Troy Guild has been growing exponentially since they began operating. Their strong local understanding, community building, innovation approach and content creation have allowed them to reach a community of nearly 25,000 people in a short time, constantly expanding their portfolio of games and creating new opportunities in one of the countries with the largest number of blockchain users in the world.
Troy Guild is on its way to popularizing NFT games among web2 players and the esports community by bringing a different approach to the guild system that emerged in South Asian countries with the popularization of Play & Earn games.
They currently offer sponsorships for Axie Infinity and Pegaxy that many people are familiar with in the play-to-earn gaming world.
Troy’s Use Cases
- Testing Web3 & NFT Games
- Localizing Content for MENAT Region
- Building Live Stream Marketing Assets
- Quizzes, Queries, Tests, and AMA Sessions
- Onboarding New Players & Scholars
With this partnership, NFT liquidity can scale through Troy’s tools and ecosystem
Troy is bringing a different approach to the market as they focus on tech and optimizing processes so all developers in the ecosystem can interact with high-level protocols, a usable interface, and a very engaged , educated community to provide them with the tools they need to expand and improve their NFTs, whether it’s for new user acquisition, finance and database management, or to extend the use of their NFTs.
They share the same vision of making GameFi and DeFi concepts very easy to understand, and creating educational content to drive mass adoption. Since Unlockd has the main goal of acting as a crossroads where all the different NFT projects can be supported. Troy will constantly engage, exchanging knowledge, feedback, marketing, and community activities that benefit the whole web3 scene.
“I know that the Unlockd core team consists of a mix of successful entrepreneurs, crypto experts, NFT collectors, growth specialists, and talented developers, just like Troy. With the unique opportunities it can create, I believe this harmony and synergy can lead to successful results beyond expectations.”
— E. Bilge Çınar | Head of Marketing
More details
They have seen the industry maturing and how today it is more important than ever to have clear market fit and a path towards sustinability. Troy is a perfect example of a team building with a “realistic and down-to-earth” approach to technology that prioritizes people’s needs, constantly focusing their solutions in this area with a handy, grounded vision that is as agile as possible and appropriate for fast growth in the global arena.
They will be working hand in hand to promote potential games with Unlockd and build a successful community. They are excited to help their guild borrow against their NFTs and access new financing channels, driving sustainability and inclusion, attracting and retaining new players.
Stay tuned for co-marketing initiatives together!
About Unlockd
A decentralized cross-chain protocol that provides democratized NFT liquidity and utility for Gaming, Art, Metaverse and DeFi digital assets.
Unlockd provides instant NFT-backed loans and enables seamless cross-chain borrowing and lending.
About Troy Guild
Troy Guild is Turkey’s first and largest guild, and the first sub-DAO of YGG in the region.
